Technology Driving Value in the Real Estate Market
Martins Development | Constructech
Martins Development
Martins Development is a US-based construction company specializing in custom residential homes and commercial projects. With over 10 years of history and more than 200 homes built, the company operates across Florida cities including Ocala, Poinciana, Port Charlotte, and Orlando.
Their business model balances homeownership fulfillment with an investment vision through Spec Homes — combining high liquidity with a differentiated construction standard.
Web & Tablet Platform
Mobile App
Challenges
Despite operational excellence in the field, Martins struggled with internal project management. The company used Buildertrend alongside Excel spreadsheets, resulting in fragmented processes, rework, and loss of control over critical steps in construction and financial workflows. As the operation grew, the need for a single, purpose-built system became clear.
The VX Solution
We built a fully custom platform to centralize Martins' operational, financial, and stakeholder management. The project was built on extensive requirements gathering involving all user profiles: field teams, admin, finance, and investors.
Our Approach
We combined design thinking, product discovery, and iterative development to ensure every delivered solution is functional, relevant, and scalable.
Business immersion & discovery
Stakeholder interviews, operational model understanding, and pain point mapping based on prior use of Buildertrend and spreadsheets.
Product discovery
Identifying main workflows, defining personas (admin, finance, field, investor), and prioritizing features by business value generated.
Prototyping & continuous validation
Creating navigable Figma prototypes with iterative testing validated by key Martins stakeholders.
Iterative development
Module-by-module delivery focused on usability, performance, and integration with real field and financial workflows.
Delivery & training
Platform delivered based on real workflows, with full team training for complete adoption.
Support & continuous evolution
Active usage monitoring, evolutionary roadmap based on real feedback, and continuous improvements.
A Technology Milestone for Martins' US Expansion
With the new platform, Martins Development reduced its dependency on parallel tools, automated critical steps, and gained greater visibility and control over its operations.
The system grows with the company's expansion, maintaining the robustness and simplicity that Martins values.
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